There is no flair for the senses, no balm for the soul, at schema-guided coffee shops, co-working spaces, or metaverses that insist on "sameness" in disguise of pompous, but empty textual fuss. Our individual and collective psyche yearns for emotion-protecting design that invites agility not strictness.

Which modern brands sense and respect that feelings of citizens,

that are mostly hidden, highly sensitive, or

how we say in German "zartbesaitet" - gently strung like a bowed instrument ?

Patricia will identify these rare companies during this year under the headline of MUSHROOMS BRANDING.


Brands with what I call a "fungal" Potential of Dada Charms:

  •  survive in harshest Environments;
  • initiate healthy Partnering;
  • provide essential ecological and emotional Service.