Narratives give reality meaning clues.

Imagine there is a sounding board for

business brand narratives that truly hit people´s life wires.

Patricia teamed up with Holger E. Metzger to create MushroomsBranding,

a think tank that provides highly inventive tools and methods of sounding out the quality of brand narration. Mycelium grids have been "godfathers/godmothers" to serve our power of imagination.

"A good Brand is hard to find!"

Joint search. Sassy statements. 2024 was the birth date of a daring but self-aware letter conversation that Patricia initiated with Holger under the above mentioned title. Our focus: levelling up business brand narratives.

We as letter exchange partners discuss which brand narratives are cool cats and which ones are weaklings answering the question: do the tellers know their tale?

Here the link to access the different dialogues that we produced so far: 

https://medium.com/@mushroomsbranding

Curious to trace this letter conversation?

Then subscribe to: Mushrooms Branding Letter Conversation – Medium

Derived from constant practical experience and intensive research we invented sophisticated tools and services to get a hold on emotionally relevant brand narrative quality.

The Narrative Relevance Assessment

The NARE scores decipher a brand narrative´ s ability to keep up with people' s obvious and hidden emotional aspirations. The assessment can precisely differentiate "magnificent" from "damaging", "future-resilient" from "outdated", "with potential" from "untalented" and provide interventions of how to establish a narration twist.

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