Mushrooms Branding
What can we “copy” from the fungi world and its life expectancy?
The “fruiting body” of a larger fungus only lasts a few days,
but the main fungus ( the mycelium) doesn’t have a fixed lifespan.
Senility isn’t on the list as well as eternal youth.
We humans lose focus if we demand life cycles as a phenomenon
with a clear beginning and a clear end in reasonable time units.
Brands with a "fungal" Potential:
- survive in harshest Environments;
- initiate healthy Partnering;
- provide essential ecological and emotional Service.
Together with Holger E. Metzger
Patricia codes true to life narratives
that entangle people and brands
under MUSHROOMS BRANDING.
Meet us
on Instagram
https://www.instagram.com/mushroomsbrandingworld
on medium