Mushrooms Branding
What if we allow the Fungi World to inspire our Narratives?
Senility is NOT on the mycelium's list as well as eternal youth. The “fruiting body” of a larger fungus only lasts a few days, but the main fungus (the mycelium) doesn’t have a fixed lifespan. We humans are astonished to realize that the fungi world has life cycles and communication modes which beat the cliche of reasonable units and forcasted results.
Imagine the pulsating force of a mushrooms grid
serving as a "word painting" for cool unconsumed narratives of business brands.
Patricia teamed up with Holger E. Metzger to give birth to MushroomsBranding, a think tank that provides highly inventive tools and methods of
sounding out the quality of brand narration.
Enjoy our first video that invites you "to get a feel" for MushroomsBranding intentions and capacities.
Our MAGIC KIT
derived from constant practical experience and intensive research we invented :
- NARE, the Narrative Entanglement Impact Assessment
The NARE scores decipher a brand´' s ability to keep up with people ' s obvious and hidden emotional aspirations, distinctly differentiating magnificence from
damaging.
- NALEA,
a unique style of narration that celebrates the narrative entanglement impact in words, sounds, and visuals.
"A good Brand is hard to find!"
This is the title of Patricia' s and Holger's ambitious exchange of letters published on Medium. In this letter dialogue they carefully explore and explain what they identify as the current "Brand Hypocrisy" and how they build shelters and firewalls against it and apply well chosen guerilla tactics to ring in Brand Mushrooming.
Curious to trace this letter conversation? Then subscribe to: