Mushrooms Branding



What if we allow the fungi world to question our beliefs?


Senility is NOT on the mycelium's  list as well as eternal youth.


The “fruiting body” of a larger fungus only lasts a few days,

but the main fungus (the mycelium) doesn’t have a fixed lifespan.


We humans are astonished to realize that the fungi world has life cycles and communication modes which beat the cliche of reasonable units and forcasted results.


Imagine you apply the metaphor of the mycelium existence to branding in business.



Together with Holger E. Metzger Patricia codes brand identity and dlievers true-to-life narratives that entangle people and brands under MUSHROOMS BRANDING.



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Mushrooms Branding Letter Conversation – Medium