Mushrooms Branding

Products compete on performance. Brands compete on meaning.

A product is a tangible item or service a company sells, defined by its features, functions, and price. A brand is the narrative that turns a product into a belief people choose to trust.

A brand narrative frames which problems are worth solving in people’s lives and clarifies why its solution deserves belief over alternatives.

A strong brand narrative is a cultural weapon:
It engages in social propaganda by educating people to see the world in a particular way. It does not exert its influence through arguments, but through the behavioral culture it offers. It establishes its own rules for everyday life.

My Dada Inspired Way of Brand Story Telling

• Crank up the emotional ambivalence that technology injects into our lives.
• Rip the sense of nature and mortality out of sentimental moods.
•  Invent brilliant behavioral rules that make life spicier, not easier.
• Stack thought surprises back-to-back, celebrating “energetic chaos” and the “emotional rollercoaster” as perfectly natural.
• Give paradoxical meaning to contradictory experiences and emotional eruptions- my beloved stormy soul weather

I,have developed my talent as a story inventor for brand stories that trick - and care. This talent I apply in the brand narrative hacking initiative MUSHROOMS BRANDING.

"A good Brand is hard to find!"

Joint search. Sassy statements. 2024 was the birth date of a daring but self-aware letter conversation that Patricia initiated with Holger E. Metzger under the above mentioned title. Our focus: levelling up business brand narratives. We as letter exchange partners discuss which brand narratives are cool cats and which ones are weaklings answering the question: do the tellers know their tale?

Curious to trace this letter conversation?

Then subscribe to: Mushrooms Branding Letter Conversation – Medium