The Bliss Personas


What is the clue about the Bliss Personas?


The business literature and research is packed with models about behavior capacities. ( the big five, self-actualization, passion - to name only a few).  What I was missing are benchmarks for behavior that explicitely focusses on rebellious, secret-seeking and humorous behavioral states and traits.


After having carefully studied the unconventional action strategies of  not less than 200 capital and business owners I have found my resolution. I call this rare talent base the Bliss capacities.

My Bliss definition you will find here.


Two references:

In ancient Greek theatre actors were wearing white masks to demonstrate the difference between the character they play (the persona) and the actor as an individual (the self).

The Swiss psychiatrist Carl Jung saw the persona as a social face that the individual presents to the world , "a kind of mask , designed on one hand to make a definite impression on the others, and on the other to conceal the true nature of the individual. "


What we can apply in business is this:

If we act behind the mask of a persona,  it´s much easier to explore and develop our

unburdened, unconventional, uncorrupted behavior potential. 


That´s why I have invented the term Bliss Personas. You choose how your Bliss capacities express themselves through three different Personas  - the Visionary, the Maverick and the Jester. You may see them as the three graces or the three musketeers that encourage our unburnded behavior.


Slipping into a Bliss Persona makes it possible to connect to those behavior capacities that linger at the treshold between unconventional action and business innovation.

Get to know as well which Bliss Opponents (Tyrant, Pretender and Sceptic) sabotage, devastate or run down your Bliss.

To identify the playthings and the fightings between your Bliss Personas and your Bliss Opponents is then the school of life for your future business interventions.


I invite you to have a rendezvouz with your bliss in business.

Ready to explore which Bliss Personas orchestrate your unconventional behavior or that of your team?

The charms of the Bliss Personas

The charms of        the Visionary Bliss Persona

 Our Visionary Bliss

unfolds keen insight.


Entrepreneurs with the Visionary Bliss have a direct line to the many knowledge sources of mankind from all over the world. They rule the Timeless, the Deep, the Unfathomable.


Constantly the Visionary Bliss Persona asks this question:

“How to enjoy a secret?“


Entrepreneurial Bliss Visionairies easily get involved with life rhythms and time cycles. Without effort they mentally travel between presence, past and future.


Visionary Blissers introduce their clients to business solutions away from new age romanticisms or cold scientificity.


The Visionary Bliss Persona throws the Bliss opponent of the Pretender in us out of balance, who is always seeking for glory and recognition.


Our Visionary Bliss activates an evasive move when it experiences things as too shallow, too mindless, too vulgar.

Business is for


Bliss Visionaries

a chemistry set

and not a box of lego bricks.

The charms of        the Maverick Bliss Persona

Our Maverick Bliss

detects unchartered territitories.


Entrepreneurs with Maverick Bliss are masters of alert serenity. They make use of the Explosive, the Hard-hitting, the Unbiased.


The Maverick Bliss Persona´s  constant question is:

„How to clear a barrier?“.


Entrepreneurial Bliss Mavericks bravely object the choice of the masses. Their businesses avoid supersaturation and senseless routines. They are unafraid of celebrating contradictions and discrepancies.


Maverick Blissers know how to sneak through the hatch in the wall instead of wasting energy by trying to tear down the whole wall.


The Maverick Bliss Persona puts to the test the Bliss opponent of the Tyrant in us, who strives for absolute perfection and limitless power.


If things feel too petit-bourgeois, too ordinary, too rigid our Maverick Bliss strikes out.


Business is for


Bliss Mavericks casual wear

and not a straight-jacket.

The charms of         the Jester Bliss    Persona

 Our Jester Bliss

makes something out of nowhere.


Entrepreneurs with Jester Bliss are masters of playfulness and sensorial wealth creation. They are deeply connected to the Unburdened, the Rich in Variety, the Cheerful.


The Jester Bliss Persona constantly

raises this question:

„How to make things hum?“


Entrepreneurial Bliss Jesters bring to products and services a flair of warmness and good mood. They love to create surprises and know how to induce twists and turns.


The Jester Bliss Persona operates like an impactful antitoxin to the doubting and whimpering Bliss opponent of the Sceptic in us, who always questions or dissmisses a joyful idea.


If our Jester Bliss identifies things as too monotonous, too stupid, too fanciless it activates its senses of humour and self-irony.


Business is for


Bliss Jesters

a playground

and not a battlefield.

Curious to decipher your Bliss Persona Potential? Then ask for an Appointment.

More about Bliss Personas in my blog