Product Thresholds

Products are a mirror of company consciousness. How you invite your clients "to darken the door" between contradictory feelings is a matter of demonstrated product courage.


We have invented the format of "Product Thresholds" to make you realise, how your products address your customers` unconventional needs.

Which threshold will you become able to walk?

By playing with light-related metaphors such as from night to day, from dark to light, you will learn to identify the strengths and weaknesses of your products in a new dimension. You will become aware how your customers experience your products if they want to break free from mainstream´s expectations.


This is our magic question:

"How much light and how much darkness can your product bear?"


We will work with you through the whole spectrum of metaphors

about "light and darkness".


Who will deeply enjoy our encounter design?

  • Enterprises that push forward sustainability. They will minimize the danger of getting lost in the blackness of greenwashing or moralizing.
  • Enterprises that are at the technological forefront. They will escape from being caught in the glaring light of feeling like sun gods.
  • Enterprises that make a living from the arts and creativity. They will withstand the decomposition of their sharp outlines and long shadows for the sake of pleasing the choice of the masses. 

A conscious nip of rich darkness will never hurt!


Your benefits

You will get new clues about how narrow or how spacious your product impact is.

We will empower you to add contrasts and contradictions to your product that make it emotionally precious for your customers. 


Apply for participating in a "Product Thresholds" encounter.

the initiators

My partner for this initiative is Kristina Dryza. Her contributions to the science of mythology are impressive. She writes for the Joseph Campbell Foundation, works as an archetypal consultant in both business and entertainment circles, and has recently completed a novel reimagining the Persephone and Hades myth, which she presented in a TEDx talk.


We share the joys of putting original myths to the test in the present.


Kristina is my choice for the counterpart of "Product Thresholds" because we are both unafraid of oscilating between brightest euphoria and blank sadness and despair.

dare to meet us

Be ready for a test of your product courage


Kristina and Patricia

will act as your uncorrupt referees. 

Therefore we will apply the virtues of Aphrodite and Persephone. These two mythological personalities are well known as a truly competitive duo in ancient Greek mythology. The one is the queen of the so-called upper world and the other the queen of the under world.



will slip into the role of the heroine/hero with different faces that is waiting to get your product challenged. 


Join us in beating myth doctrines and rigid psychological ideal conceptions.

in an unique setting

You will meet us in three intensive four-hours sessions  -

preferably live, but Zoom is possible, too.


- The first session will be a neon light meets black hole darkness challenge.

- The second session is about diffuse meets scattered.

- The third session will integrate the findings.

get a taste of how we explore products