Products are a mirror of company consciousness. How you invite your clients "to darken the door" between contradictory feelings is a matter of demonstrated product courage.
We have invented the format of "Product Thresholds" to make you realise, how your products address your customers`
Which threshold will you become able to walk?
By playing with light-related metaphors such as from night to day, from dark to light, you will learn to identify the strengths and weaknesses of
your products in a new dimension. You will become aware how your customers experience your products if they want to break free from mainstream´s expectations.
This is our magic question:
"How much light and how much darkness can your product bear?"
We will work with you through the whole spectrum of metaphors
about "light and darkness".
Who will deeply enjoy our encounter design?
A conscious nip of rich darkness will never hurt!
You will get new clues about how narrow or how spacious your product impact is.
We will empower you to add contrasts and contradictions to your product that make it emotionally precious for your customers.
Apply for participating in a "Product Thresholds" encounter.
My partner for this initiative is Kristina Dryza. Her contributions to the science of mythology are impressive. She writes for the Joseph Campbell Foundation, works as an archetypal consultant in both business and entertainment circles, and has recently completed a novel reimagining the Persephone and Hades myth, which she presented in a TEDx talk.
We share the joys of putting original myths to the test in the present.
Kristina is my choice for the counterpart of "Product Thresholds" because we are both unafraid of oscilating between brightest euphoria and blank sadness and despair.
Be ready for a test of your product courage
Kristina and Patricia
will act as your uncorrupt referees.
Therefore we will apply the virtues of Aphrodite and Persephone. These two mythological personalities are well known as a truly competitive duo in ancient Greek mythology. The one is the queen of the so-called upper world and the other the queen of the under world.
will slip into the role of the heroine/hero with different faces that is waiting to get your product
Join us in beating myth doctrines and rigid psychological ideal conceptions.
You will meet us in three intensive four-hours sessions -
preferably live, but Zoom is possible, too.
- The first session will be a neon light meets black hole darkness challenge.
- The second session is about diffuse meets scattered.
- The third session will integrate the findings.